Our story

SOMEWHERE is a lifestyle brand creating clothing, bags and accessories designed to be part of your everyday life — wherever it takes you.

SOMEWHERE was established in 2024 by Nitzan Blau, a graduate of Shenkar College of Engineering, Design and Art.

As a designer, I've always believed that beauty and comfort should go hand in hand. It’s a philosophy that guides everything I create — from the fabrics and colors I choose to the way each piece feels, moves and becomes part of your everyday life.

I’m drawn to effortless shapes, thoughtful details and a warm, playful color palette. I create pieces that are beautiful but never too precious — things you can wear, carry, use and love again and again.

The name SOMEWHERE has always represented this idea: that the things we love shouldn’t belong to one occasion, one place or one version of ourselves. They should move with us — through ordinary days, special moments, new places and new chapters.

What started with clothing continues to grow into a world of pieces designed to come along for the ride.

For every chapter of your story.

Nitzan